A Constrained, Data-Driven Budgeting Framework Integrating Macro Demand Forecasting and Marketing Response Modeling. Journal of Technology Informatics and Engineering, [S. l.], v. 4, n. 3, p. 493–520, 2025. DOI: 10.51903/jtie.v4i3.466. Disponível em: https://jtie.stekom.ac.id/index.php/jtie/article/view/466. Acesso em: 2 jul. 2026.