Psychology-Informed Live-Commerce Analytics: Structural Modeling, Predictive Validation, and Governed Script Scoring for TikTok Shopping. Journal of Technology Informatics and Engineering, [S. l.], v. 5, n. 1, p. 474–502, 2026. DOI: 10.51903/jtie.v5i1.568. Disponível em: https://jtie.stekom.ac.id/index.php/jtie/article/view/568. Acesso em: 9 sep. 2026.